What you think you need vs what you actually need when it comes to your business’s branding.
When you first dive into the world of branding, it’s easy to think that all you need is a logo and a couple of colours to make your business look “professional.” We see it in online groups all the time: “I just need a logo!” or “Can anyone here do logos or help me tweak one from Canva? I know what I want, just need someone to create it.”
Here’s the thing: having “just a logo” is going to bring you “just average” clients. Why? Because it doesn’t really mean anything on its own. It’s like showing up to a job interview in a sharp pantsuit but not having a resume to back it up. You look the part, but there’s no substance behind it.
What You Actually Need Is a Strategy
Before you even think about designing that logo, you need to dig deep into your brand strategy.
Who are you targeting?
What problems do they have?
How does your business solve those problems?
Your brand identity should attract them, not just be something that you love. Remember, your brand isn’t about you—it’s about the people you want to reach and connect with.
Once you’re clear on your strategy, creating a brand identity becomes the cherry on top. It’s the visual and sensory expression of everything your brand stands for, showing your audience who you are and what you’re about—without you having to say a word. Your branding is how your audience experiences your business through all their senses, from sight to sound to touch.
The Danger of Being “Just Another Business”
Sure, you need a logo. But if you rely solely on that logo, while constantly changing your colours, fonts, imagery, and brand marks, you’re going to have a hard time being recognisable.
You won’t be memorable because there’s nothing consistent for people to latch onto.
Even if someone does remember you, if you’re constantly changing your look, they won’t recognise you the next time they come across your brand!
Build a Brand That Grows With You
When you develop a clear brand identity that truly represents your business, it doesn’t come and go with the trends—it grows with you. It evolves as your business evolves, but the core essence remains the same. That’s what makes a brand memorable, trustworthy, and ultimately successful.
So, you might think you just need a logo. But the truth is, “just a logo” will make you “just another business” in your industry. Invest in your strategy, build a brand identity that speaks to your audience, and watch as you become the brand that people not only recognise but also remember.
If you want to chat more about brand strategy and building your brand identity, reach out for a FREE consult, we’d love to chat!
Until next blog we’ll catch you on socials.
Chloe & Cara x
